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There's been much excitement in the MOO office of late. It's been hard not to tweet about it, but for once we've managed to keep our excitement under wraps. The Business Card world is a cut throat market - as soon as word of a new product gets out, other companies go for imitation not innovation. This time we wanted our latest innovation to arrive on the market as fresh as the proverbial daisy.




The recent past: MOO's exciting range of products


For a long time now, MOO has championed the cost effective, double sided Business Card. You can upload up to 50 different images on the front - your photography, your designs, your clever marketing slogans or your product line. The back of your cards is reserved for your contact details. Here's an example of a graphic designer and a photographer's Business Cards:


Everyone's Different


Of course the option of a different photo or design on every card doesn't just apply to MOO Business Cards - we launched the whole company with the innovative MiniCard, and have since moved on to Postcards, Greeting Cards and even Stickers!



A deep investigative-dive


Last year, we had chat with our Twitter followers asking which is the 'front' and which is the 'back' of your Business Cards? It sparked off an interesting debate, which we followed up with a deeper investigative-dive, using expensive, modern market research techniques. This got our product team thinking - what new innovation could they bring to the table? Well, we think we've got it!




The future is now: MOO's Back to Front Business Cards!





In the past, people have been wowed by the colour, the designs, the beautiful images on cards printed by MOO. Now with our exciting new updates, your contacts can marvel at the length of your phone number, or your twitter username before they even look at your images!

Perhaps your email address is a bit funny? Share this with potential new business partners from the word go, with MOO's Limited Edition Back to Front Business Cards. (Or as some of the crazier MOO Crew are calling them, Front to Back Business Cards!)

Limited Edition Version

In honour of this impending and exciting launch, we've got 10% off ALL MOO Business Cards (old and new, Classic AND Green!)

Simply place your order before Midnight (PDT) 5th April, and enter this code at the checkout:
BACK2FRONT


As Simon said in the video - 'Pretty exciting, huh?!'

Comments

( 9 comments — Leave a comment )
curve
1st Apr, 2010 07:30 (UTC)
Oh my goodness this is absolutely brilliant! Moo, once again you amaze me with your innovate products! Can't wait to order mine! ;)
moocards
1st Apr, 2010 07:31 (UTC)
Why, thank you! We don't like to boast, but we do think this is rather special :D
parthenia14
1st Apr, 2010 07:38 (UTC)
Oooh. You got me. :-)
netbug009
1st Apr, 2010 07:49 (UTC)
Words cannot describe the brilliance of this. Thank you, Moo, for once again being the innovators of the buisness card world.
moocards
1st Apr, 2010 09:10 (UTC)
Aww, thank you! We'll conveniently forget it's April Fools and take that one on face value :)
babydonutx
1st Apr, 2010 09:21 (UTC)
This is sooo cool!! I've always had to turn the card over... and now.. no more!! :D
blaze2242
1st Apr, 2010 14:45 (UTC)
Haha, well done!
entropy_house
1st Apr, 2010 17:35 (UTC)
Excellent! I want half my order printed front to back, and the other half back to front. That way I can use them here in the US AND in Australia.
moocards
1st Apr, 2010 22:39 (UTC)
That, is an extremely good idea. With thinking like that, you'll go far!
( 9 comments — Leave a comment )

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